Get to Know Our Speaker

Amanda Orr is a nationally recognized public relations strategist, former journalist and founder of Orr Strategy Group, a communications firm specializing in legal PR, crisis management, and high-stakes media strategy. With a 25-year career spanning investigative journalism, national political communications, corporate reputation management, and complex legal publicity, she is widely regarded for her ability to shape narratives, protect public-facing brands, and deliver measurable outcomes under pressure.

Amanda began her career in newsrooms, working with outlets such as Dateline NBC, NPR, Reuters, and the Houston Chronicle. Her years as a reporter and editor gave her a deep understanding of how narratives form, how stories break, and how public opinion shifts — insights she now uses to help attorneys and organizations communicate with clarity and credibility in moments when stakes are highest.

Her public relations campaigns have earned nationwide coverage from CNN, Fox News, Good Morning America, The Washington Post, Rolling Stone, People, Univision, TMZ, and dozens more. Amanda is best known for leading a months-long humanitarian communications effort during the COVID-19 pandemic that resulted in the commutation of a former U.S. Congressman's sentence by President Trump — a case that cemented her reputation for navigating politically charged media landscapes with precision, discretion and impact.

As host and producer of The Dirty Verdict, Amanda brings legal conversations to a national audience, conducting interviews on trial strategy, tort reform, corporate accountability, personal-injury litigation, industrial accidents, and the evolving dynamics inside America's courtrooms. Her dual experience as both journalist and strategist gives her a rare insider-outsider perspective on the law, media and public perception.

In 2025, Amanda launched Legal Public Relations, a specialized brand bringing AI-powered news distribution, LLM-optimized press releases, and large-scale programmatic advertising to the legal sector. Through exclusive technology partnerships, Legal Public Relations guarantees top-tier search placement and real-time visibility for law firms seeking a competitive edge. The brand's offerings include AI-enhanced editorial writing, guaranteed Google News indexing, CTV advertising on Hulu, Netflix and NBC, and advanced demographic targeting across the Google and Microsoft ecosystems.

"AI has completely upended traditional PR and SEO," Orr says. "Firms locked into huge SEO contracts are realizing that old models no longer work. We're replacing those outdated systems with guaranteed visibility, verifiable placement, and data-driven outcomes that clients can measure and trust."

Beyond her professional achievements, Amanda is guided by resilience. A single mother of three, she built Orr Strategy Group from the ground up, motivated by the need for autonomy, flexibility and meaningful work that aligned with her values. She encourages professionals — especially those in high-pressure fields — to embrace innovation, adopt emerging technologies, and carve their own path even when the stakes are high.

To Amanda, leadership is not about titles or optics but about creation, clarity and courage — the willingness to build what doesn't yet exist, to tell the truth without fear, and to stand firmly in one's mission. Today, she partners with some of the nation's leading law firms, elected officials, nonprofit organizations, and public figures to help them communicate with authority, protect their reputations and reach audiences that matter.